Links to Important resources
Business Model Canvas:
Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. Hoboken, NJ: John Wiley & Sons, 2010.
Here’s a link to more information about the Business Model Canvas
Getting from business idea to Business Model using Business Model Canvas Part I
Business Model Canvas: Visualizing your Business Model Part II
Design Thinking
Embrace: An Intro to Design Thinking
Watch Ideo Founders talk about design thinking
Customer market research
Tips for early customer interviews.
Read: Talking to Humans by Giff Constable
Market Analysis
Target Market: Who are your customers. where are they located, what's the demographic?
Market Size
Market Growth
Market Trends
Competitive Analysis: Who are major competitors, what are their strengths, weaknesses. How do their products/services compare to yours?
What are barriers to entry?
What is regulatory market?
What are market gaps and opportunities
Do a SWOT analysis
MVP: Lean Start Up
Watch: Eric Reiss Lean Start Up
Watch: Y Combinator How to Build an MVP
Raising Capital
Read: The Art of the Startup Fundraising, Pitching Investors, Negotiating the Deal…
Techstars Build Your Investor Pipeline Worksheets
Financial Modeling
The Pitch
Download “Mastering The Pitch” guide
Thanks to Troy Henikoff
Big blog posts on building a model: